How often do you find yourself searching the web when you’re looking for an electrician, a new washing machine, or a great night out?
Quite a lot? That’s perfectly normal these days. It doesn’t make you a geek anymore so don’t worry!
Do you still use that big yellow book that mysteriously appears on your doorstep once a year?
Do you find yourself picking it up, ripping off the cellophane excitedly and cradling it lovingly whilst you make space for it to take pride of place beside your rotary-dial telephone?
Chances are, your customers are doing the same thing as you – they’ve abandoned paper directories and junk mail flyers in favour of asking search engines what they think instead.
And increasingly, they’re doing this from their mobile phones, so it’s no longer important just to have a website, it’s important that your website is also mobile friendly – or ‘responsive’, as us web geeks like to call it.
We don’t like clutter. It zaps our energy and makes it harder for us to find what we’re after. Sometimes the forest just has too many trees.
We believe in paring website design back down to the basics — your prospects will have specific goals in mind when they reach your site, and if they can’t immediately see a way to reach those objectives they will go elsewhere. No second chances.
The web is awash with sites competing for the same customers as you. How do you plan to stand out?