There was once a time when you could simply publish your website, and people would find it. But those days have gone. For one thing the sheer volume of websites out there today makes it difficult to be heard above the crowd.
But search engines have also become far more sophisticated in the way that they evaluate web pages, and the expectations they place upon websites. Just a few mistakes in the technical implementation of your site can spell disaster.
The evolution of search
Recent changes implemented by Google has led some to say SEO is dead. But that’s just an attention-grabbing headline; SEO is evolving, and your website needs to evolve with it.
For example, social media is now an essential element of any SEO strategy, and the days of paying a backstreet SEO consultant to build cheap links back to your website are well and truly over. We’ve never dabbled with the dark side of SEO, and we don’t intend to start now.
How can I improve my website’s SEO?
There’s no big secret to SEO (in fact, don’t trust anyone who won’t tell you what they’re doing). Fundamentally, search engines want to recommend high-quality content that’s relevant to what they think their users are looking for. Would you use a search engine that wasn’t very good at finding what you’re after?
As a website owner, the challenge is to create a regular stream of high-quality content that’s relevant to your target audience, and that’s likely to be answering the questions they’re asking. Great content gets shared, and that will give your brand the exposure you deserve.
You’ll also need to make sure your site is technically optimised for SEO, so that search engines can make sense of your content. And you’d better believe you’ll need to be sharing links to your content across your chosen social platforms and building a conversation around your brand too.
How can we help?
The first step is always to make sure that your site is technically optimised for search. Search engines are becoming smarter by the day, and there are many outdated SEO techniques that worked brilliantly a few years ago but that will now see your pages being marked down by search engines.
No matter how much hard work you do to create great content, if your website code gets up the search engines’ noses most of your hard work will fall on barren ground.
There may also be errors in your code, and there’s often opportunities to employ cutting-edge web technologies to boost SEO. At EggCup, we generally use the WordPress content management system because it’s well-optimised for search straight out of the box, and our custom themes allow us to add in our own yolky goodness to help search engines understand your site in a meaningful way.
Once your site has been brought up to date, we can set to work on creating great content and sharing it with the world. We have experienced copywriters who can rewrite your content to match the needs of your prospects, and who can also produce regular blog posts to attract new visitors.
We also work with social media experts who are a dab hand at creating buzz around your content and driving visitors back to your site. But first things first, we can also help you with getting your social platforms set up and integrated with your website.
Let’s have a chat
The world of SEO has a complex ecosystem with many subtle nuances. The best way for us to help you is to take a look at your current site and have a chat. Contact us, and we’ll be happy to arrange a free exploratory meeting.