To celebrate the new year we decided to treat ourselves to a brand new website. And we’ve just finished putting the finishing touches on it!
You’ll recognise many similarities, but we’ve also made some significant improvements to the design, performance, and search engine optimisation.
Here are just a few of the improvements we’ve made:
Custom Template Design
Unlike many companies out there who offer ‘web design’, we designed and built our website template with our own hands. Not an off-the-shelf template, and not outsourced to another company who charge peanuts for second-rate code which we can then pass off as our own work.
We don’t always build custom designs, because not all our clients have the budget or the requirements, but we believe our own work needs to show us at our best!
Our old site featured mobile-optimised responsive design, but our new site presented an opportunity to design with mobile-first strategy. That means we built the site for mobile first, and added in styling and layout for larger screens on top.
This means less work for less-powerful devices running on slower Internet connections and less clutter on smaller screens. The result is something that’s easy to use on the move, and easier to poke at with your fingers.
There’s no point building a beautiful website if visitors get bored with waiting and end up ‘bouncing’ (clicking the back arrow) before your site downloads. We’ve always built fast websites, but we really squeezed hard to get as much performance as possible out of our new site.
We use UK-based cloud hosting which scales dynamically to the number of visitors on your site, so that a sudden traffic spike won’t leave our site running at a snail’s pace. We also use CloudFlare to further optimise the delivery of our site content and offer an extra layer of security.
But don’t just take our word for it, see what Pingdom has to say about our website speed.
Search Engine Optimisation
There are more SEO tricks than you could point your egg-poking stick at! The most notable improvements include building our new template from the ground-up using HTML5 and semantic markup, both of which help search engines to understand the content on this site and context to which it’s related.
For example, our contact details at the bottom of the page are fully machine-readable. Some of the other tweaks we’ve baked in include Google+ authorship and Twitter card integration, in response to the increasingly important role that social media is now playing in SEO.
We hope you like!
Please do let us know what you like and dislike about our new site. We understand that great web design is user-centred so it really is down to the people using the site to decide whether it works for them. We’ve also tried extremely hard to make our website accessible to as many people as possible, regardless of ability, so if you feel we can improve this in any way please let us know.
If you like what you see, and you’re interested to learn more about how we could help you revamp your website, or build an entirely new site from scratch just give us a shout and we’ll get the coffees in.