WordPress is pretty well configured out of the box (especially for SEO), but there are a few settings you should give some attention to if you want to make your WordPress website work harder for you. If you can give a little bit of time to considering these settings carefully, you’ll make your website more appealing to search engines and make it harder for spammers to gain a foothold too.
Writing blog posts for your business is a brilliant way of building a conversation around your brand. But not all comments are created equal; if you publish spam comments on your website you’ll be sending out a signal to other spammers that you are a soft target. Worse than this, you might even find your site being downrated by Google too. Read this tutorial to learn how to spot spammy comments.
Images are a great thing to add to your website. They add colour, catch the eye, and help to break up long blocks of text. But the first rule of using images on the web effectively is to use them sparingly. The second rule is to make sure they’re as small (in terms of file size) as possible. Read this tutorial to learn more about optimising images for the web.