Why can’t I have a links page on my website?

Chain link fence, symbolising hyperlinks.

The links page is dead. And reciprocal links are dead too. However good the offer might seem, however well-intentioned the advice given to you by your friend might’ve been, however well your competitors’ website might seem to be doing, do not under any circumstances create a page full of links. Read on to find out why…

Web design usability — support your users

HTML web form code

Convincing people to pass their personal information on to you can be difficult, not just because it’s laborious, but also because of issues surrounding trust and privacy. This is why it’s so important to use best practice in web form design in order to reduce friction points and maintain user trust.

Optimising images for the web

Modern Spiral Eggcup, with egg

Images are a great thing to add to your website. They add colour, catch the eye, and help to break up long blocks of text. But the first rule of using images on the web effectively is to use them sparingly. The second rule is to make sure they’re as small (in terms of file size) as possible. Read this tutorial to learn more about optimising images for the web.

Use your website to build a mailing list

British Edwardian Postbox -- how many people are on your mailing list?

If you aren’t currently using your website to build a mailing list, you really are missing a trick. At EggCup Web Design we understand the power of social media and use it everyday to build relationships with new clients. But despite what the doomsayers might say, email definitely isn’t dead.

A free website: what is the true cost?

Black and white die

As a small business owner myself I understand the pressures small businesses are under and I know how hard it can be to find a suitable budget for your company’s website. A well-intentioned friend might generously offer to build you a website for free, but are you sure you’ll actually get good value?

Build your mailing list by building trust

HTML code showing that an opt-out form has been disabled.

As website owners we have very little time to earn the trust of our visitors, and just one little slip-up can damage a fledgling relationship beyond repair. Always remember that the search results that referred your visitor to your site in the first place are rarely more than a few […]