In the world of WordPress, being free doesn’t mean it’s rubbish — WordPress itself is free of course — but there are bad plugins out there (some of which aren’t even free!). So how do you choose the best plugins for your website?
WordPress is pretty well configured out of the box (especially for SEO), but there are a few settings you should give some attention to if you want to make your WordPress website work harder for you. If you can give a little bit of time to considering these settings carefully, you’ll make your website more appealing to search engines and make it harder for spammers to gain a foothold too.
Writing blog posts for your business is a brilliant way of building a conversation around your brand, and getting more of your website indexed by Google. But not all comments are created equal; if you publish spam comments on your website you’ll be sending out a signal to other spammers that you are a soft target. Worse than this, you might even find your site being penalised by Google too.
Images are a great thing to add to your website. They add colour, catch the eye, and help to break up long blocks of text. But the first rule of using images on the web effectively is to use them sparingly. The second rule is to make sure they’re as small (in terms of file size) as possible. Read this tutorial to learn more about optimising images for the web.
If you aren’t currently using your website to build a mailing list, you really are missing a trick. At EggCup Web Design we understand the power of social media and use it everyday to build relationships with new clients. But despite what the doomsayers might say, email definitely isn’t dead.
How do you increase Twitter followers? Be a good egg and build strong relationships with your target audience. Also, get to know your bad habits and try not to do these things…
As a small business owner myself I understand the pressures small businesses are under and I know how hard it can be to find a suitable budget for your company’s website. A well-intentioned friend might generously offer to build you a website for free, but are you sure you’ll actually get good value?
As website owners we have very little time to earn the trust of our visitors, and just one little slip-up can damage a fledgling relationship beyond repair. Always remember that the search results that referred your visitor to your site in the first place are rarely more than a few […]
A user interface should inspire confidence in the user. It should always offer them an escape route if things go wrong. The iPhone home button does this perfectly, so why don’t Macs have eject buttons?
Twitter has been making quite a few changes to its web platform and mobile apps recently. If you’re a bit of a business and web geek like me, then you’ll know it’s all because of their proposed IPO. But how can you make the most of those changes to benefit your business?